“Oh, what genius! What a headline! All the hard work over many years and Nurturing Justice is finally on the brink of global fame! Doesn’t this make it all worth the effort? This NJ heading will give many hits and more followers! My blog on the verge of fame, a regular post for so many around the world!”
Well, before readers get their interneted exercise by jumping to conclusions, the above is a blog version of the self-referential nonsense Jesus warned about in his parable of the wealthy landowner.
There was a rich man whose land bore fruit in abundance. “What am I to do?” he asked himself. “I have not the space to collect the harvest. This is what I shall do,” he then exclaimed. “I shall pull down my storehouses, building larger ones, and into them I shall collect my corn and my other goods! And then I shall be saying to myself, “My good man, you have many good things laid by for many a year to come. Take your rest now; eat, drink and enjoy yourself!” Yet God spoke to him thus: “Foolish man that you are! This very night your life will be demanded of you. Well then, the things which you have made ready – to whom will they belong?” Indeed, this is how matters stand with the man who stores up riches for himself but has none in the sight of God.” (Luke 12:16-21 Heinz Cassirer translation).
Isn’t there a problem with Blogging – isn’t it simply a means of sending elaborate arguments which are, in the final analysis, self-promoting?
In my former life I have been an academic, a tutor and lecturer. To gain promotion, or perhaps a permanent, tenured position, it was taken-for-granted that we had to produce a curriculum vitae and that meant a list of publications. And when the universities were transformed around the world as educational enterprises that had to be run on profit-making lines, that meant one’s avoidance of self-promotion had to be dispensed and lists were required as part of yearly assessment. Writings were to be classified in various categories with different weighting – published books from university publishing houses, commercial books, peer reviewed journal articles, other articles in other journals, book reviews, other writings like letters to the editor and so on. All categories were given a weighting and the results these days can be found from the web-sites of academics. They are a requirement from university management. Academics not only have to engage in research and teaching; they have to indulge in self-promotion and this requires an ongoing, peculiar and persistent accounting in which everything written and everything published and all papers delivered at conferences and all guest lectures be assiduously itemised. Can we say it is a kind of professional Facebook page!
There’s no escaping it. If you want to survive you’ve just got to sell yourself. That’s the name of the game. That is the art of the deal.
That’s the mantra: self-promotion. Is that not the spirit motivating the “selfie”? This not only creeps into everything an academic does; it creeps into everything. Such intellectual entrepreneurs are but the products their own selling – and that is the ideology which, more and more, is driving universities the world over these days. My experience of universities and university teaching (1978-1998) knew this motif, was shaped by it in its own way, but it did not have the government-backed managerialist “enterprise-university” power behind it that it now has. And my academic experience came before the onset of the “Twitter Revolution” but in looking back I can perceive the trend, the trend that saw academics cajoled, this way and that way, into various kinds of self-promoting entrepreneurship.
These days prominent public figures, and those elected to public office, seem bent on using their mobile phones and I-Pads to solve any worries they might have that they are not adequately representing their electors. They are making sure that their statements gain as much popularity as possible. And so they are in the “political business” showing ongoing sensitivity to the “political market-place”.
And here I am, the steward of my own blog that goes back to 2006, keeping an assiduous record of all my Nurturing Justice “posts”. And yet, given the structuring of this blog – all due respects to WordPress.com notwithstanding – the internetting technology that I am here employing might suggest that this is but a elaborated and wordy form of what any “Tweet” conveys as it makes it contribution within the constraints of its word limits. Best to keep is short and sweet.
All of this has come to mind this morning when one of my correspondents sent me a link to the May 16, 2017 Op-Ed piece in the New York Times by David Brooks.
“When the world is led by a child – reports that President Trump betrayed an intelligence source reveal the dangerousness of an immature man.“
As I read this, I found myself tempted to indulge in self-congratulations – had not Nurturing Justice already opined (19th January) that the candidate elected to the US presidency last year was bent on mimicking Bart Simpson the “I didn’t do it” kid? And at that point my question that I need to ask myself, let alone any critical point I might direct at Brooks when endorsing his comment, is whether I am avoiding the kind of foolishness Jesus told his disciples was how God looked upon such vacuous self-referential praise! Moreover, how does one read Brooks without it simply feeding a hunger for diversionary “entertainment”, even as the political soap operas of our experience these days are filling us with the two emotions of boredom and deepened anxiety. Does not a little “serious reflection” tacked on to a review of “upcoming entertainment” assuage any work ethic feelings of guilt that too much time is spent and wasted on “entertainment”. Given the “show” David is commenting upon his op-ed piece has the form of a film critic seeking to challenge our world-view. Admittedly, Brooks is a journalist who has long been seeking to do more than just comment upon politics but to encourage his readers and listeners to look again, to reconsider, what is taking place.
There’s something here in his piece that Nurturing Justice as well as those seeking to nurture justice should take to heart – if this “show” is demonstrating that the US has elected an immature, petulant and self-absorbed child as its President, what is this doing to the political education of 9 year olds? Now there is something to get our public policy teeth into – there is something that invites to to develop a comprehensive Christian sociological elaboration of the way children are nurtured politically. Not just in general terms; but what does Mr Trump’s election and the burgeoning populist nationalism that it represents (around the world) tell us about the manner in which a younger generation are being educated politically.
No, blogging is not a selfie BUT by asking ourselves the question we come face-to-face with our political responsibilities to the next generation and the one after that! This will require a deepened commitment to journalism that confronts the political economy of our global society in ways that demonstrate an enduring love for our our neighbours, at home, abroad and those seeking asylum from tyrannous governments and exploitation. Such journalism will have to provide genuine political education – not Tweets, not sound bites, but clearly articulated arguments and policies. Therefore we would conclude that, yes, blogs can degenerate into “selfies without word limits”. But this is no reason to stop writing and persuading and publishing to commend a Christian political option.